Using Information Literacy to Promote Critical Thinking Essay

The cornerstone of Critical Thinking, Real-World Problem Solving and Meaningful Learning is questioning. There are three levels of cognitive questions and student learning. The first and lowest, data input processing, or gathering and recall information. Sample key words and desired behaviors are complete, count, define, describe, identify, list, match, name, recall, observe, recite, and select. Next, we have intermediate, data processing, or processing information. Sample key words and desired behaviors are analyze, classify, compare, contrast, distinguish, explain, infer, make an analogy, organize, plan and synthesize. The highest form, data output, or applying and evaluating in new situations. Sample key words and desired†¦show more content†¦Dont ask questions that you do not know the answer too. Above all, allow and encourage students to participate in questioning content. When dealing with real-world problem solving it is usual to find absolute right answers, but you can come up with some better than others. One needs to recognize the problem, formulate a question, collect data, and arrive at an acceptable answer to the problem. Often educators and teacher-librarians are admonished to avoid resources of a stereotypical type and to acquire materials reflective of cultural diversity. Promoting information literacy is a pedagogical approach that can effectively combat the entrenchment of stereotypes of Native Peoples, by assisting students in developing critical thinking skills, and thus enabling them to do problem-solving, decision-making, and creative thinking. It is imperative the teacher librarian actually promote critical thinking about popular representations of Native People and about information resources that purport to depict Native peoples and issues. The necessity for using informational literacy to separate multicultural fact from fiction is well illustrated with examples from literature and media. An example is Tom Sawyer, the book, when Injun Joe is portrayed as the bad guy. The reality is that librarians are unlikely to pull classics from the shelves because of the inclusion of racial/ethnic stereotypes, and intellectual freedom stances cannot be downgraded. However,Show MoreRelatedscientific literacy Essay1687 Words   |  7 PagesScientific literacy Introduction and audience When talk about science, perhaps majority of us think it is less relative with real life. However, as society developed, science encompassed us everywhere. This situation forces everyone to acquire the ability to learn and understand science. Some may think that, scientific literacy is what a scientist should have and nothing about normal people, however it is just too narrow. Look around the surroundings of us, everything is conned with science. AlsoRead MoreThe Achievement Of Desire By Richard Rodriguez1412 Words   |  6 PagesLiterate arts is a way for individuals to express and understand themselves through different forms of writing- like stories, poems, etc. Literate arts are good for promoting the development of aesthetic sensibility, using sentimental and cognitive responses- which leads to precise critical reasonings. In Richard Rodriguez’s essay, â€Å"The Achievement of Desire,† he informs the readers how education became the essential meaning of his life. He established how remorseful he was for neglecting his parentsRead MoreEssay on Information Literacy and the Public Library1519 Words   |  7 PagesThe American Association for School Libraries defines information literacy as the ability to use many types of reference resources and literacies to find information. The different types of reference resources and literacies include: digital, visual, textual, and technological literacies. The American Association for School Libraries has four main learning standards. The first covers inquiry, thinking critically, and gaining knowledge. The second standard includes drawing conclusions, making informalRead MoreTitle II Request For Funding1322 Words   |  6 Pagescreating. Describe the program/initiative. Aligning Research with Literacy Initiatives While Advocating for the Role of Media Coordinator According to CMS Superintendent Ann Clark regarding literacy as our North Star, it â€Å"is the most important skill we teach. Literacy is the foundation for academic success from pre-kindergarten through high school.† Literacy is key to achieving academic success and the responsibility of literacy encompasses every educator and discipline. Many media coordinatorsRead MoreLiteracy Is The Most Important Skill We Teach1286 Words   |  6 PagesSuperintendent Ann Clark regarding literacy as our North Star, it â€Å"is the most important skill we teach. 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My learning philosophy is derived from the constructivist philosophy whereb y students are active participants in their learning in order to be able to transfer information into new situations to promote deeper levels of understanding which catersRead MoreThe Reasons Why United Airlines1447 Words   |  6 PagesReasoning, Information Literacy, Communication, Scientific Literacy, Cultural Literacy, Lifelong Personal Growth, Aviation Maintenance, Aviation Maintenance Management, and Aviation Maintenance Safety. To understand the reason why United Airlines (UAL) decided to implement SMS, we need to go back and analyzed its system before it implemented SMS and also after it was implemented. To do so, we will use critical thinking which is a disciplined process that consists of applying, and evaluating dataRead MoreIndigenous Employment And The Issue Of Email, Internet, And Digital Literacy1238 Words   |  5 PagesAssignment 2 â€Å"Indigenous employment and the issue of email, internet, and digital literacy† CSI 6113 IT Professionalism and Practice Ethical value:- All aboriginal indigenous people in Australia need to be digitally literate to fully participate in the today’s Information Society. The knowledge and skills that digital literacy provides are a central part to promote an open and competitive digital economy, and to improve social inclusion, public services and quality of life by enabling them to becomeRead MoreImproving Reading Comprehension and Critical Thinking Skills in Middle School Students1566 Words   |  7 Pagesare only required in sixth grade. In seventh and eighth grade reading classes can be taken as an elective class. I strongly feel that all students in middle school still need guidance and continuous practice with reading comprehension and critical thinking skills. Students who are beyond a sixth grade reading class are not getting these reading skills that can be applied in all other academic classes. As a teacher I can not change the fact that the school principal has decided that students in

Getting Something with Nothing Way to Be Immoral Essay

No sooner had single light turned on green than rainbow poped up, and the unknown sound waved around it. That rings familar: it is downloading a music file that becomes our life. We know not only it is very useful and entertains us but sometimes can be illegal if done without paying for copyright. Honestly speaking, although informed of the two sides of a coin, we are inclined to the bright side of benefit; so are students at Pennsylvania State University in the United States. They also know downloading illegally is against the uni rule and the state law, but play on it due to an easy online access and the fact that many of them already enjoy a media file for taking, thus think it of not being immoral. Although it rings true as what brings†¦show more content†¦The cost on me is so painful that I might eat nothing but a dust in the end. Nevertheless, I usually do share my food with my peers. Why? Because I know the benefit to distribute is much more than a loss. In the same w ay, many a listener can make an economic and aesthetic gain by downloading music for free. Though producers may receive some damage, they can also do interests for advertising their works for which some might pay. So the action seems very ethical. All for that, it is after all unethical, since it makes a conccesion to society in long consequence, whch falsifies the moral reason. Then, how does free download slim down the social growth, and why does it matter with happiness and ethics? The social growth includes a variety of fields, such as ecnomics, science, and culture. So if you do not pay for a song and enjoy it, a producer has low income, and makes less exciting artwork next time, which means the growth is in danger. In acient Greece, the philosopher Aristotle stated what raises the growth of society is moral, and what stifles it is immoral. In fact, benefit for majority is one thing, and that for society is another. For instance, while sharing my food with friends somtimes is u nder control, doing always, at home, school, even hospital, is hardly acceptible for me. Because I may starve to die! So they do sometimes, knowing that they will not get anything unless I am alive. Did you catch it? So merely downloading a file without paying is against theShow MoreRelatedCheating is Against The Rules1044 Words   |  5 Pageshours and for this exam, I could either study for two hours and not get a good grade, or break the rules by using the notes during the exam, therefore getting a guaranteed A. What should I do? Cheating is against the rules of all corporations, institutions, and life. It is not viewed as morally correct because as one cheats, one is taking the easy way out and disrespecting those who work hard for the same outcome, therefore breaking binding contract of respecting others around you. 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Business Quality and Market Performance †MyAssignmenthelp.com

Question: Discuss about the Business Quality and Market Performance. Answer: Introduction: This is the report that focuses on the company called Samsaras marketing plan. As the company has launched the new aluminium suitcase in the Australian market thus it is required to implement some of the market strategies in order to make the people aware about the products and the brand along with achieving the saes target (Peter Donnelly, 2011). The report focuses on the marketing objectives of the company. The discussion follows with the explanation of the market segment and the target market that needs to be targeted for the products sale. Strategies of marketing on context to 4Ps have also been discussed. As far as the marketing objectives of the company are considered, the company needs to focus on 3 objectives: Sales target: The sales target of the company is to achieve the break-even point in 6 months of the products launch. The sales should be of around $2 million in 6 months. It is very much required by the company to achieve this sales target so that it can attain the BEP within 6 months (Hollensen, 2015). Brand awareness: It is required by the company to develop brand awareness among the customers. This is because if the company wants the products to be sold, it is required to make the people aware about the existence of the brand in the market. This requires the company to develop promotional and branding strategies so that more and more people get attracted towards the brand over the competitors (Armstrong, Kotler, Harker Brennan, 2012). Customer retention and satisfaction: It is very important to satisfy and retain the customers so that they can make repeated purchase with the company and also advertise about the company by word of mouth. The product like suitcase is the thing that needs to be durable as it is not purchased by the customers again and again (Wilson Gilligan, 2012). This, it is required to provide the customers with great services at once so that if they buy again the same products, they will prefer the same brand as before. Segmentation can be defined as the process of dividing the market into different segments according to the characteristics of the customers (Ernst, Hoyer Rbsaamen, 2010). There should be homogeneity in the market segments. Segmentation is done so that group of different customers can be made and the company can make the strategies according to the nature of the market segments. As far as the above products are considered, there can be segments that are made as per the age of the customers, gender of the customers and the occupation of the customers. Aluminium suitcases are generally used by the people of age between 18-50 years of age. As the product has been designed in various sizes and looks thus it can be used by women as well as men so another segment is because of the gender. The last segment is regarding the usability of the customers (Bughin, Doogan Vetvik, 2010). It has been analysed that the people who are in the jobs that require travelling. As the product is very much s trong with its material thus it can easily be used by the frequent travellers. Target customers are those customers or the segment of the customers that needs to be targeted by the company in order to make the sell the products. The target market is the market for which the company has to make the strategies so that the market can be attracted towards the products and the brand. In this case the target market for the company is men who do travelling jobs of the age 25-45 years (Kahn, Barczak, Nicholas, Ledwith Perks, 2012). This is the most relevant target market according to the products that has been launched; this is because the frequent travellers require buying the suitcase that is durable and easy to carry along with great strength. They also need to buy the suitcase again and again and thus it is required to target them as well as to retain them at the same time. Positioning refers to the value that has been associated with the products or how the products are being observed by the customers. As far as the above products are considered, it has been analysed that the products needs to be durable and string. Thus, the company also has to portray the image of the products as strong and durable. The positioning statement that has been used by the company in order to make such image will be explore the world with durability and strength. This suggests that the products help the customers in exploring the world without any issues as it is so durable and string that it will support them all throughout (Durmu?o?lu Barczak, 2011). Marketing strategies are those strategies of the company that are implemented in order to achieve the market objectives. As per the above objectives, Samsara also has to implement some of the marketing strategies in context with the four Ps so that it can achieve the set objectives in the given time (Cui, Zhao Ravichandran, 2011). The strategies that are discussed below need to be practiced by the company for 6 months after the launch of the products. Product is the actual tangible thing that needs to be offered to the market. Products are divided into different divisions. The product needs to be positioned or offered to the customers with different strategies at different levels. Core product: The core products are the suitcase that fulfils the basis need of taking luggage and stuff from one place to another. It is the suitcase that can be taken for long journey and is strong enough to take large amount of stuff. Actual product: as far as the actual product range of the suitcase is cindered, it has many features. Samsaras products are the ideal answer for introduction cases, deals packs, special cases, conveying cases, and delivering cases. Samsaras aluminium cases are accessible in an extensive variety of stock sizes and are monetarily valued for use as attach cases or corporate training cases with tweaked insides (Zhang, Hu Kotabe, 2011). Augmented products: the company provides guarantee of a year to the products and the servicing is also free for a year. Any kind of small breakage can be repaired by the company itself without any charges. It has been analysed that the augmented benefits attached with the products make it more attractive for the customers. The company also have some exchange schemes some of the time in which the customers can exchange their old Samsara products with the new ones under some conditions. Pricing is the element that is also very important and need to be strategized by the company in order to enter the new market. There are many pricing strategies that are available for the companies to use and enter the market: Premium pricing: It is the ricing that deals with selling the products at very high prices as compared to the market. This strategy can be used only when the company has to target the customers with high class background and the company wants to position its products as the premium product (Yan, 2010). Penetration pricing strategy: It is the strategy that is one of the most feasible strategies to enter the new market and to penetrate in the market. In this case the company has to set the prices as per the market situations. Economy pricing: it is the pricing strategy that deals with selling the products in low prices as compared to the customers. This is only for the price sensitive customers (Yan Pei, 2011). Skimming prices: It is the pricing strategy that helps in entering the market at premium price so as to make the image and lowering the prices as the competitors release their competitive products. As per the products in this case, it has been analysed that skimming pricing is the strategy that can be used by the company so as to enter the market as the premium products and lowering the prices as the other competitors release their aluminium suitcases. This also helps the company to earn high profits in less time. Placement is the element that deals with the location or the place by which the company can serve the customers. It has been analysed that in the above case, the company has to choose different places so as to serve the customers in the market and to increase the availability of the products (Nagle, Hogan Zale, 2016). The company can use tow of the strategies so as to serve the customers. One of the places is the exclusive store of the brand and the distributors of the suitcases and other one is by the canopies at different places and events where most of the population gathered so as to enhance the brand awareness. Different promotional strategies can be used by the company: Advertising: It is one of the most effective techniques to promote the products. TV, radio and print media are some of the examples that can be used to advertise the products (Cravens Piercy, 2006). Direct selling: it is also one of the strategies to reach the customers directly and make them aware about the brand. Online marketing: there are different online mediums such as shopping sites and online social networking sites that can support the market activities and campaigns of the company. The company sell their products online and also post some of the ads to the social networking sites in order to get the reviews of the people (Nagle, Hogan Zale, 2016). Market analysis: It is the first action that needs to be introduced. The market needs to analyse to make the strategies accordingly. Development of strategies: it is the action that is required to be conducted in order to make the strategies for the target market (Giri Sharma, 2014). Implementation of the plan and the strategies: there are several actions or the activities that needs to be conducted in order to achieve the marketing objectives of the company. Some of them are: Activities 1st month 2nd month 3rd month 4th month 5th month 6th month Development of strategies Advertising the products on TV and radio along with providing ads on print media Running of social media campaign Direct selling at the events Evaluating the marketing activities Making corrections Conclusion: It has been concluded from the report that Samsara has launched an r products that is the aluminium suitcase with various sizes, designs and features. The marketing activities have been practices in order to achieve the marketing objectives of the company in 6months after the launch of the products. The companys objective was to achieve the sales target nada king the rand ware amongst the customers. The company used several product, pricing, placement and promotional strategies in order to achieve those targets. Implementation of marketing action is necessity to be evaluated so that correction can be made and the results of the plan can be analysed. References: Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012).Marketing: an introduction. Pearson Prentice-Hall, London. Bughin, J., Doogan, J., Vetvik, O. J. (2010). A new way to measure word-of-mouth marketing.McKinsey Quarterly,2, 113-116. Cravens, D. W., Piercy, N. (2006).Strategic marketing(Vol. 7). New York: McGraw-Hill. Cui, A. S., Zhao, M., Ravichandran, T. (2011). Market uncertainty and dynamic new product launch strategies: a system dynamics model.IEEE Transactions on Engineering Management,58(3), 530-550. Durmu?o?lu, S. S., Barczak, G. (2011). The use of information technology tools in new product development phases: Analysis of effects on new product innovativeness, quality, and market performance.Industrial Marketing Management,40(2), 321-330. Ernst, H., Hoyer, W. D., Rbsaamen, C. (2010). Sales, marketing, and research-and-development cooperation across new product development stages: implications for success.Journal of Marketing,74(5), 80-92. Giri, B. C., Sharma, S. (2014). Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand.Economic Modelling,38, 102-111. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Kahn, K. B., Barczak, G., Nicholas, J., Ledwith, A., Perks, H. (2012). An examination of new product development best practice.Journal of product innovation management,29(2), 180-192. Nagle, T. T., Hogan, J., Zale, J. (2016).The Strategy and Tactics of Pricing: New International Edition. Routledge. Nagle, T. T., Hogan, J., Zale, J. (2016).The Strategy and Tactics of Pricing: New International Edition. Routledge. Peter, J. P., Donnelly, J. H. (2011).Marketing management: knowledge and skills: text, analysis, cases, plans. Plano: Business pub., INC. Wilson, R. M., Gilligan, C. (2012).Strategic marketing management. Routledge. Yan, R. (2010). Cooperative advertising, pricing strategy and firm performance in the e-marketing age.Journal of the Academy of Marketing Science,38(4), 510-519. Yan, R., Pei, Z. (2011). Information asymmetry, pricing strategy and firm's performance in the retailer-multi-channel manufacturer supply chain.Journal of Business Research,64(4), 377-384. Zhang, D., Hu, P., Kotabe, M. (2011). Marketingindustrial design integration in new product development: The case of China.Journal of Product Innovation Management,28(3), 360-373.